Fletcher Jones Toyota Scion

Even after all the problems in Toyota PR land over the last year, the Japanese auto maker is still on top. The latest Kelley Blue Book Brand Watch study said Toyota is on top ?as the most-considered auto brand among new-car shoppers.? This is according to a press release by KBB, Toyota held the ?most-considered auto brand? title from Q1 2007 through Q3 2009.

In Q4 2009 through Q2 2010, Toyota slipped to second place, but only for a short while. Now, Toyota is back. Kelley Blue Book has them as the most-considered brand overall. They also lead in the…

Toyota recently released details on its new RAV4 electric SUV at the 2010 Los Angeles Auto Show. Toyota has made it clear it regards EV's as a niche vehicle, and is pinning its hopes on hybrids instead. Toyota will make only 35 test versions of RAV4s next year, before rolling out a production version of the car to customers in 2012.

The electric RAV4 is part of a niche market strategy. "A mobility system in Los Angeles will probably look very different from one in Dallas or New York or London or Shanghai," one exec said.

Toyota says…