Fletcher Jones Toyota Scion

Toyota, theAward-winning automaker, has acquired another accolade for the team: "Best Passenger Car Value for 2011." The award was presented to Toyota by Vincentric, a firm that focuses on measuring the value in the automotive industry.

To win Vincentric's industry-acclaimed distinction, Toyota had to dominate in eight critical areas: depreciation, insurance, repairs, maintenance, fuel economy, opportunity cost (the cost of having your money in a vehicle rather than appreciating investment), and fees and taxes…

Toyota has shared some of its biggest inventions with the world outside of the automobile industry. Wake Forrest University, is using Toyota's T.H.U.M.S. software to study the damaging effects of hits and tackles on football players. Their goal is to understand how to better treat injured players and develop safer helmets. NASCAR previously used the same technology to improve the structure of seats and revise their 2010 rule book.

More…