Although Toyota's youthful Scion brand website was officially launched in 2003 to support its brand-new vehicles, it hasn't been changed much since then until recently. Not too long ago, Scion partnered with ATTIK, a global creative advertisement and digital solutions agency, to create a refreshed version of the website, which is easier to navigate, more aesthetically appealing, has more content, and is more accessible and functional.
The new Scion website was officially launched on February 1, 2012 and represents a milestone in the brand's history. Simon Needham, ATTIK co-founder and Executive Creative Director, explains all of the work that went into the project, stating, "We were charged with simplifying the existing functionality while delivering a scalable site that easily allows the addition of new content, encourages visitors to create their own builds and also generates leads for dealers... all in keeping with Scion's unique brand values. . . Our solution is a complete visual, structural and architectural rebuild which started from scratch. The resulting site is streamlined, and a great showcase for Scion."1 The built-from-scratch website is also better aligned with the brand's marketing goals, offers a new Scion Release Series history page, and features such easy links as "Build a Scion," "Accessories," and "Find a Dealer."
The refreshed Scion site is designed to make researching a new Scion much easier for drivers like you, so be sure to check it out today at (www.Scion.com). In the meantime, if you're in the market for a new or used Scion in the Las Vegas area, be sure to stop by Fletcher Jones Toyota Scion, located at 3255 E Sahara Avenue, Las Vegas, NV.