Toyota Displaces World's Most Valuable Auto Brand
Published Monday, 16 May, 2011 by Fletcher Jones Toyota Scion. Categories: News.
Until recently, Beamer was reigning champion in the auto industry's continuous game of 'king of the hill'. That was, of course, until Toyota tossed the German leader from its first-place rank, claiming the premier post for itself.
Toyota's momentous overhauling of the Blue and White Shield is explained at great length in Millward Brown's release of their reputable BrandZ survey. And might we say: the survey's data on Toyota's performance…